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Referrals vs. online applications

Application process Easy

Do referrals work better than online submissions? What about cold reachouts?

There are three ways to submit job applications:

— Online submission

— Online submission + cold message to hiring manager/recruiter

— Apply through a referral

When I decided to leave academia, I was repeatedly told by industry friends that I should always get a referral instead of blindly applying online. And so I did. I reached out to friends of friends on LinkedIn and did my best to get as many referrals as possible. Here is what I’ve learned through this process: Not all referrals are created equal. Getting a referral from a director is really worth it. Getting a referral from a junior makes literally no difference. So if you are an extrovert and enjoy talking with people and making connections, by all means get as many referrals as you can. But if you are like me, a bit of an introvert, and you feel anxious every time you ask a friend for a referral, just don’t bother. Go on and apply online, message the hiring managers when you can, and that will work just fine as well.

The figure below shows some personal statistics of my very first year after leaving academia. I have submitted applications to 47 (big) tech companies; For 13 of these companies, I had a referral; For 16 of these companies, I reached out to recruiters/hiring managers that I didn’t know. For 18 companies, I just applied online without contacting anyone.



I stopped asking for referrals after my first year, as for me personally, the extra work was not justified. You can also run your own little experiment over time and make a decision. Again, if you have a friend who is a director at your dream company, you should definitely ask for a referral.


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