\[ \begin{align} L &= \prod_i^N p(Y_i | X_i; W) = \prod_i^N N(Y_i | WX; \sigma^2) = \prod_i^N \frac{1}{2\pi \sigma^2} \exp(-\frac{1}{2\sigma^2}(y-\mu)^2) \\ logL = LL &= N \log(\frac{1}{2\pi \sigma^2}) - N \frac{1}{2\sigma^2} \sum_i^N (y-\mu)^2) \end{align} \]

We can replace \(\mu = WX\) since the error has zero mean. Typically we want to minimize the negative log-likelihood, hence:

\[ -LL = NLL = N \frac{1}{2\sigma^2} \sum_i^N (y-WX)^2) + \text{constant} \propto \sum_i^N (y-WX)^2) \]